Why Move Emails To The Cloud? The Benefits for Gibraltar Businesses!

The digital age is full of innovations and new ways of doing things. These have redefined the way businesses operate. Even emailing has seen a transformation, with cloud-based solutions replacing local servers and desktop apps. Users have begun moving their company’s emails to the Cloud as there are several benefits of doing so. There are plenty of reasons why you should move your Gibraltar business’ emails to the Cloud if you haven’t yet. Let’s get acquainted with some of them:

Cloud Email Solutions

Cloud email solutions offer a range of features and services, making them a natural choice for businesses looking for a more robust email solution. Cloud email solutions offer features like spam and virus filtering, automated archiving, easy-to-use email management tools, and several other features. And they’re not just beneficial to businesses, either. Cloud email solutions can also be beneficial to individuals, who can take advantage of them to improve their workflows, stay more organized, and more.


Email is a crucial part of every business. It keeps employees connected, and it is the primary method of communication between colleagues. Unfortunately, email is also a major target for hackers. While there are many causes for this, the primary reason is that most companies use outdated on-premises email systems. These systems have either no or limited security features, and they are usually not connected to the rest of the security infrastructure of the company. To make matters worse, many companies use their email system for other functions, like customer relationship management. As a result, a cyber attack can easily spread and wreak havoc on the entire organization, as it did with the widely reported “WannaCry” attack. Cloud email solutions, on the other hand, are built on a secure architecture, and they are designed to prevent data breaches. With a cloud email solution, your company’s data is stored in a secure data center that is separate from other customer data. Your data is not only encrypted, but also segmented and isolated from other customer data.

Data Protection and Disaster Recovery

In addition to security, cloud email solutions also offer data protection and disaster recovery features. Data protection refers to the function that backs up your data in real time. This ensures that in the event of a system failure, your data is safe in the cloud. If your data center experiences a disaster, you can quickly fail over to a disaster recovery site. Cloud email solutions also offer an additional protection against ransomware, as your data is not stored on your servers, so it cannot be infected. If your company uses a cloud email solution, you can even apply security policies so that employees cannot send sensitive company data via email.

Intelligence and Marketing

Email is a major channel for customer acquisition and retention. Unfortunately, it is also the primary channel for customer acquisition and retention. While this is a great thing for your customers, it can be a headache for your marketing team. Marketing emails require careful planning, as they have to be segmented and timed appropriately. They also have to adhere to strict laws, like the CAN-SPAM Act. Cloud email solutions, however, offer powerful marketing and automation tools that simplify marketing efforts. A good cloud email solution should be able to segment your subscriber list, allow you to create custom workflows for different types of customers, and track the effectiveness of your marketing campaigns.

Networking and Partner Finding

For startups and entrepreneurs, networking is critical. Making connections with potential partners and investors is a necessary part of business growth, especially for young companies. Unfortunately, networking can be challenging, and it often requires a lot of time investment. Fortunately, a cloud email solution can help you be more strategic with your networking efforts by helping you find the right people to connect with. A good cloud email solution should offer a social media integration and an advanced search function that helps you find the right people to connect with.

Gibraltar based Cloud-Email Specialist

The IT Lab is the leading Gibraltar based Business IT Support Provider. The team provides fully accredited and industry-leading business IT support. They are expert consultants on business cloud email solutions and in addition offer Managed IT Services Plans that include cloud-based email for business users for a low fixed fee, including full business IT support. Get in touch for a free consultation and recommendation on how your business can benefit from moving emails to the cloud.


Email has come a long way since its inception in the 1960s. Despite its evolution, there are many businesses that have yet to move their email to the Cloud. This is unfortunate, as there are many benefits of doing so. If you haven’t yet, now is the time to start moving your company’s emails to the Cloud. The sooner you do so, the more time you’ll have to enjoy the benefits of this robust and modern communication method.